Small Business Marketing Crash Course Virtual Workshop

Mastering Small Business Marketing: A Comprehensive Virtual Workshop

Unlock the potential of your small business with our in-depth virtual workshop designed to arm you with the marketing knowledge and tools essential for success in today's competitive landscape. From understanding the intricacies of advertising to leveraging data for strategic decisions, this workshop is a must-attend for entrepreneurs eager to elevate their business.

Here’s what we’ll explore together:

Foundation of Small Business Marketing

• Introduction to Marketing Basics: We begin our journey with a solid foundation in the essentials of small business marketing. Discover the various types of advertisements and their impact, delve into the customer buying journey to understand how to effectively reach and engage your audience, and learn the significance of both big and little asks in your marketing strategy.
• Decoding Conversion Rates: Gain insights into what conversion rates are, why they matter, and how they can be optimized to ensure the success of your marketing efforts.
• Enhancing Brand Awareness, Engagement, and Lead Generation: Learn the techniques to not only introduce potential customers to your brand but also to engage them and convert them into leads.

Success Story: A Data-Backed Journey to $1.4 Million in Profit

• Case Study Review: We'll share an inspiring case study of a client collaboration that resulted in a staggering $1.4 million in profit over a 3-4 month period. This section not only highlights the strategies employed but also the power of data-driven marketing decisions.

Practical Tutorials for Immediate Application

• Creating Impactful Graphics with Canva: Dive into a hands-on tutorial on how to use Canva—an intuitive, free tool—to create compelling graphics for your ads. Whether you're a design novice or looking to sharpen your skills, this session will empower you to craft visually appealing content.
• Launching Successful Facebook Ad Campaigns: Step by step, we’ll walk through the process of setting up a Facebook ad campaign that resonates with your target audience. Learn how to define your objectives, target the right demographics, and measure the success of your campaigns.
• Mastering Google Ad Campaigns: Similarly, we’ll guide you through setting up an effective Google ad campaign. From keyword research to ad placement and tracking conversions, understand how to make the most of Google’s advertising platform to reach potential customers actively searching for what you offer.