Marketing Services - Bristol

Bristol is a “stacked” small-business market because you’re not really selling to one city—you’re selling to a two-state customer base that moves back and forth every day between Bristol, TN (27,867) and Bristol, VA (16,316). That larger shared audience shows up in the local economy: in 2022, Bristol, TN reported ~$1.27B in retail sales while Bristol, VA reported ~$408.8M, plus meaningful accommodation/food service activity on both sides—real indicators of steady resident demand and visitor demand. What makes Bristol even more unique is the “surge traffic” that hits in waves from major attractions—like the Hard Rock Hotel & Casino Bristol, which held its grand opening on Nov. 14, 2024, and the massive event draw of Bristol Motor Speedway (often cited around 146,000 capacity). For small businesses, that means the opportunity isn’t just competing for everyday customers—it’s positioning your offer so you’re the obvious choice when demand spikes.

Marketing that works in Bristol has to be built for a two-market reality: locals who buy repeatedly, and visitors who buy fast. My marketing services are designed to help Bristol small businesses win both by building campaigns that target the right people on the right side of the line and the right moments on the calendar—so you’re not wasting budget on generic “branding,” you’re generating measurable leads, calls, bookings, and walk-ins. That can include location-specific ad targeting, offer creation that fits Bristol’s event surges, and messaging that matches how people actually think about the area (TN vs VA, downtown vs surrounding neighborhoods, locals vs travelers). And because Bristol has strong online reach—like high household computer and broadband adoption on the Tennessee side—you can use digital marketing to stay top-of-mind before people ever decide where to go or who to call.